I wrote this essay after the Olympic opening ceremonies in Rio, struck by the way the Olympic experience repeats itself. Sadly, that insight might better have been sold as prediction, rather than analysis, as it proved to be a self-fulfilling prophecy in which no one was interested, since they had been seduced and distracted by the games.....
The Olympic Games in
Rio are underway, and like a battleship’s slowly turning cannon,
the media’s focus has finally been shifted away from crime, or
pollution, or shoddy construction, or corruption, or even an unexpected
ouster of an elected government, and over to the competitions
themselves (and the attendant questions of which athletes and
federations are ‘clean’ of performance enhancing products). With
swimming one of the early foci of attention, the federation quietly
reinstated a twice-banned Russian swimmer, apparently deciding that
if the water in the pool did not bubble or steam when she entered the
water she must indeed be drug-free.
This is the eleventh
Olympics at which I have worked, eight in the summer and three in the
winter. The first was in my then-hometown of Montreal in 1976, and it
set the pattern for virtually every games that has followed. The
month’s run-up to the games produces stories about ineptitude and
delays in preparation, about potential accommodation and transport
disasters, and in some cases about the government corruption,
mis-appropriation of funds, or political unsuitability for staging the
world’s biggest sporting event. Then the games begin, and the curtain draws shut around the wonderful wizard of Olympic Oz.
Montreal was a
veritable showcase of disaster, putting huge financial burdens on both the city
and the province of Quebec which took them decades to crawl out from under. The stadium remained unfinished because
of design flaws and a constant stream of strikes by workers who wound
up almost-finishing things after enjoying months of golden overtime. I wrote a piece at the time, for a weekly in the States, about how French
Canadians were furious when it was learned the royal yacht Britannia
deposited its royal wastes untreated into the St Lawrence River; a boat was
dispatched each day to collect and deposit them instead into the
Montreal sewer system, whence they were returned to the river,
untreated, because the money for sewage treatment had been spent
instead on a magnificent fountain outside the Olympic stadium.
After the financial
disaster of Montreal, no one wanted the Games. Moscow already had
'won' the 1980 Summer Games; the IOC traditionally admires authoritarian governments who can allocate resources without
voiced complaints. I was at the Olympic Congress at Baden-Baden in 1981 when Los Angeles were ‘awarded’ the 1984
games; there were no other bidders. Peter Uberroth’s committee went back to America and, citing
the potential huge losses, cut deals to get services donated for free, drew on
huge numbers of unpaid volunteers, and sought sponsorship for the
games. After it was over, far from the expected financial disaster,
the Los Angeles Organising committee announced a series of steadily
increasing profits, and big bonuses for its bosses. The free-enterprise system perked its ears and the race, as they
say, was on.
The IOC moved
swiftly to appropriate sponsorship for itself rather than leave it to
the organizing committees. Tied to the potential bonanza of
advertising revenue from American television, the IOC created a
profit centre which benefited from both a worldwide audience and an
assembly of competitors who did not require payment. The Olympics became
a brand, and cities fought to stage the games on the IOC`s
behalf, with the committee`s VIP treatment extracted from those cities.
It was a largesse on a grand scale, which only occasionally was revealed to the public
when
the bribery became too obvious.
Rio de Janeiro is in
many ways a poster child for the Olympics. The government was
overturned shortly before the games, the kind of timing that is
commonplace in Brazil, where bad news is usually run through
Parliament just before Carnival begins and thus is ignored for the next
weeks and forgotten before the hangover has worn off. The weeks
before the games found a steady stream of disaster stories:
unfinished or shoddy buildings, including the athletes’ village,
the collapsed cycle path, the polluted water, the mosquitoes carrying
the Zika virus, and capybaras roaming the new Olympic golf course described
as `giant rodents, which is technically true but conjured up visions
of huge plague-carrying rats, rather than cuddly pig-sized hamsters.
Then came the
opening ceremony: a Tongan disguised as a WWF wrestler entered the arena coated in olive oil and
everyone forgot their problems. It was Vendredi Gras, and it reminded
me that London 2012 was not that much different. Who in Britain tracked the
property deals that saw virtually all spectators at the Olympic Park
routed through a shopping mall to arrive at the sports? Who has followed the awarding of the
Olympic stadium to West Ham? Who remembers the promises to Britain’s
youth as luxury flats go up where once sporting arenas stood in East
London? In London’s opening ceremony James Bond, The Queen, Mr
Bean, and (blessedly) Ray Davies were presented to the world as the
happy face of Britain. The £12 billion that came from nowhere in a
country whose budget cannot be stretched to pay doctors or nurses is
now forgotten. Curiously, the cost in Brazil has been estimated at
$12 billion, in a city whose separation between the rich, who live
vertically in gated high rises, and the poor, who live horizontally
in favellas, seems like a model for a London of the future.
Yet listening to the
speeches, watching the happy athletes of the world, seeing Kip Keino
honoured for working with children in Kenya, seemed to make it all
worthwhile, even to the most cynical of us. When IOC president Thomas
Bach said we were all equal in "Ã’lympism" (the mind boggles) I almost believed him enough
to have my taxi driver try the lane reserved for IOC VIP vehicles next
time we got caught in a traffic jam. Then experience, the little Toto of the mind, pulled back the curtain to reveal Frank Morgan pulling levers and playing President of the IOzC. For the people of Brazil,
the one-off Carnival has brought Oz to Rio. The circuses eclipse the bread for the next
two weeks. Then, like London, the memories will be happy ones and the
questions that linger will remain largely unasked, much less answered. Like Dorothy, Brazil will wake up, thinking `there`s no place like home`.